Intel Corporation has created some of the most memorable and recognizable adverting in the industry. Design CGS was very fortunate to have worked with Animal Studio to create character concepts and studies for one of Intels' online campaigns focused on the PC gamer market. Several loose sketches and character iterations were explored in order to culminate in the most appropriate style and correct level of attitude for the Droid Bots and Dragon Bots ~ all of which were to be brought to life in 3D and featured in ads and animations worldwide.