Coke/Lagoon Fun Park Wicked Coaster Broadcast Project

For this co-branding broadcast assignment, Lagoon Fun Park and Coke sought to create magic for the launch of the roller coaster "Wicked". The project included storyboards, concept paintings, shooting boards and even a drink cup label. 

A complete virtual world was envisioned, illustrated, storyboarded and then brought to life in 3D to immerse viewers in a fun-filled ride on the new coaster. Wicked coaster cars and actors were shot against green screens and then digitally composed into the virtual park environment to complete the commercials. The original concept painting was even used as a Christmas card after turning it into a winter scene with a few flakes of snow, Santa’s sleigh and eight tiny raindeer.

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