Deseret Book Broadcast and Branding Campaign

Deseret Book is a Utah institution. It has been part of the community since 1886. When the bookstore wanted to launch the Grand Re-Opening of their flagship outlet in downtown Salt Lake City, they needed to create something special. HodgeGarden Studios, in conjunction with Design CGS was contracted to create the brand experience.

The project included extensive story development for the animated spots, conceptual paintings, in-store retail interior design, illustrations for broadcast and print, mood boards, and even some humorous and loveable character development for the extended point of sale and viral marketing.

©   Copyright 2012 Design CGS. Any unauthorized reproduction is strictly prohibited. All marks are the property of their respective owners.