Utah Transit Authority Broadcast Design

The Utah Transit Authority wanted to showcase their newly expanded train line across the state. In order to highlight the new high-tech train and give audiences a visual snapshot of the familiar landmarks represented along the route, a super-stylized 3D version of the train and a few of the valleys' well-known buildings were conceived for the spots.

Design CGS created production designs, storyboards, paint-overs and color keys to aid the pre-production process. As a result, the producer, the animators and the director were able to collaborate more effectively with the client to solidify the final look of the commercials.

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